Val-Pak to Provide Local Coupons for UtopiAd Members

Share this content:
Cooperative coupon mailer Val-Pak and UtopiAd yesterday said they formed an agreement to offer customized Val-Pak coupons to UtopiAd's members, who are paid to view targeted advertising messages online. UtopiAd's network of nearly 700,000 members will be able to see Val-Pak coupons from merchants in their neighborhoods by clicking on a Val-Pack button on the UtopiAd Web site.


A UtopiAd spokeswoman said she expected the coupons to become available to Utopiad's members by mid-July. Consumers will be able to print the coupons from their computers for use at merchants in their area.


UtopiAd, Reston, VA, normally pays its members 40 percent of the revenues that it charges its advertisers, but the spokeswoman said the companies had not yet determined how they would compensate members for viewing the Val-Pak coupons.


Val-Pak, Largo, FL, is a division of Cox Target Media. The company offers its coupons online through www.ValPak.com and through postal mail delivery to about 50 million households across North America.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above