Val-Pak Launches $100 Instant Win Check Mailing

Share this content:
Val-Pak Direct Marketing Systems Inc., Largo, FL, will launch a "Holiday Instant Win" promotion Oct. 11 in which it will randomly enclose $100 ready-to-sign checks in co-op envelopes of consumer coupons. After recording strong results from a similar campaign conducted in about 90 markets earlier this year, the new campaign will be expanded to 130 markets, with 1,200 checks to be distributed in 60 million envelopes, or one in every 50,000. The first campaign went to 43 million households.


Sherry Peterson, director of marketing for Val-Pak, said that more than 60 percent of the checks were redeemed in the earlier campaign.


"We're expecting a bigger bang this time, just because there's more awareness, more exposure around it," she said. "We expect those numbers to go up even more."


The campaign also will receive local support from radio, TV and newspaper advertising.


The envelopes also will include a flyer touting a concurrent sweepstakes promotion on the company's Web site. Both promotions are scheduled to run through mid-December.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here