USAdata Portal Identifies Flood Insurance Prospects

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Marketing services provider USAdata yesterday launched a direct mail portal for The Hartford Financial Services Group that allows Hartford agents to target prospects for flood insurance.


Using MapInfo Corp. geographical technology to identify flood-prone areas, the portal also allows Hartford agents to generate prospect lists and customize direct mail pieces aimed at consumers living in flood zones.


"The ease of this new program will serve as an incentive for agents to broaden their product portfolios by including flood in their marketing mix," David H. Moore, assistant vice president of marketing, communications and strategy for personal insurance at The Hartford, said in a statement.


Prospecting names come from Acxiom's InfoBase consumer and business lists, which contain data on more than 90 million households, 150 million individuals and 12 million businesses. USAdata entered a five-year alliance with database services giant Acxiom Corp., Little Rock, AR, in April 2000.


USAdata, New York, also has set up direct mail portals for other types of businesses, including mortgage and franchise. Each site is custom-made for the client.


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