USAData Debuts Mortgage Portal
The portal allows New Century Mortgage's brokers to generate prospect lists and customize direct mail pieces. New Century Mortgage is a subsidiary of New Century Financial Corp., New York.
"We worked with the corporate side to create the portal to help educate its over 20,000 individual brokers nationwide on doing direct mail and the benefits of direct mail," said Paula Greenberg, marketing coordinator at USAData, New York. "We set the portal up so it has the look and feel of their site."
New Century Mortgage brokers will use the portal to target prospects for the firm's mortgage, home equity and refinancing products.
In addition to the mortgage industry, USAData has set up direct mail portals for other types of businesses, Greenberg said.
"We target several industries -- mortgage, insurance, franchise -- anywhere there is a decentralized sales system where corporate wants to oversee or help out the sales staff with their marketing efforts," she added.
Each site is custom-made for the client.