USAData Debuts Mortgage Portal

Share this content:
Marketing services provider USAData yesterday unveiled the New Century Direct Mail Portal, a prospecting service for New Century Mortgage Corp.


The portal allows New Century Mortgage's brokers to generate prospect lists and customize direct mail pieces. New Century Mortgage is a subsidiary of New Century Financial Corp., New York.


"We worked with the corporate side to create the portal to help educate its over 20,000 individual brokers nationwide on doing direct mail and the benefits of direct mail," said Paula Greenberg, marketing coordinator at USAData, New York. "We set the portal up so it has the look and feel of their site."


New Century Mortgage brokers will use the portal to target prospects for the firm's mortgage, home equity and refinancing products.


In addition to the mortgage industry, USAData has set up direct mail portals for other types of businesses, Greenberg said.


"We target several industries -- mortgage, insurance, franchise -- anywhere there is a decentralized sales system where corporate wants to oversee or help out the sales staff with their marketing efforts," she added.


Each site is custom-made for the client.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here