USAdata Builds Portal for Cruise Franchise

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Marketing services provider USAdata yesterday launched Operation Goldmine, a direct mail portal for CruiseOne franchises that allows the companies franchisees to target prospects for upcoming cruises.


"We're pioneering a system for CruiseOne that allows agents to target prospects based on specific traveling needs," Patrick Dineen, senior vice president of client development at USAdata, New York, said in a statement.


The portal allows CruiseOne to generate prospect lists and customize direct mail pieces aimed at consumers.


Prospecting names come from Acxiom's InfoBase consumer and business lists, which contain data on more than 90 million households, 150 million individuals and 12 million businesses. USAdata entered a five-year alliance with database services giant Acxiom Corp., Little Rock, AR, in April 2000.


USAdata also has set up direct mail portals for other types of businesses, including mortgage and franchise. Each site is custom-made for the client.


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