USAdata Builds Portal for Cruise Franchise

Share this content:
Marketing services provider USAdata yesterday launched Operation Goldmine, a direct mail portal for CruiseOne franchises that allows the companies franchisees to target prospects for upcoming cruises.


"We're pioneering a system for CruiseOne that allows agents to target prospects based on specific traveling needs," Patrick Dineen, senior vice president of client development at USAdata, New York, said in a statement.


The portal allows CruiseOne to generate prospect lists and customize direct mail pieces aimed at consumers.


Prospecting names come from Acxiom's InfoBase consumer and business lists, which contain data on more than 90 million households, 150 million individuals and 12 million businesses. USAdata entered a five-year alliance with database services giant Acxiom Corp., Little Rock, AR, in April 2000.


USAdata also has set up direct mail portals for other types of businesses, including mortgage and franchise. Each site is custom-made for the client.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above