U.S. Bank Picks SAS

Share this content:
U.S. Bank, a division of U.S. Bancorp, the nation's eighth-largest financial holding company, selected SAS Marketing Automation and SAS Interaction Management to enhance its customer relationship management processes, SAS, a business intelligence software and services firm, said yesterday.


According to SAS, Cary, NC, these two solutions from its customer intelligence suite will help U.S. Bank better understand the needs of its customers and strengthen the ability of its marketing programs to retain and expand its customer base.


SAS Marketing Automation will help target customers for cross-sell and upgrade opportunities. This will produce increased revenue from existing customers, greater relevancy and improved customer loyalty, SAS said.


SAS Interaction Management will let U.S. Bank track and respond to customers with a consistent message across all touch points, including call centers, branch sales and service personnel, direct marketing and the Web -- personalizing inbound and outbound interactions at every opportunity. U.S. Bank will be able to view each customer's behavior over time and act on changes immediately.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above