Upromise Picks Coremetrics

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Coremetrics announced yesterday that Upromise has selected the company's Web analytics solution to provide detailed analysis of online customer and visitor behavior for the Upromise Web site at www.upromise.com.

Upromise, Needham, MA, a service that helps families save for college, plans to use the analysis from Coremetrics to improve site conversion and enhance the online customer experience.

Members can automatically earn a percentage of purchases made from businesses including grocery and drug stores, online shopping sites and restaurants. Since its launch in April 2001, Upromise has grown to 4 million members.

Coremetrics, Burlingame, CA, provides analysis of Web site activity on the Upromise site by capturing and storing information in real time to build user profiles.

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