Upromise Picks Coremetrics

Share this content:
Coremetrics announced yesterday that Upromise has selected the company's Web analytics solution to provide detailed analysis of online customer and visitor behavior for the Upromise Web site at www.upromise.com.


Upromise, Needham, MA, a service that helps families save for college, plans to use the analysis from Coremetrics to improve site conversion and enhance the online customer experience.


Members can automatically earn a percentage of purchases made from businesses including grocery and drug stores, online shopping sites and restaurants. Since its launch in April 2001, Upromise has grown to 4 million members.


Coremetrics, Burlingame, CA, provides analysis of Web site activity on the Upromise site by capturing and storing information in real time to build user profiles.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here