UPDATE: Census Bureau Reaches 39 Percent of Nonresponse Households

Share this content:
The U.S. Census Bureau now has received cooperation from 39 percent of the roughly 42 million households that did not return a census form before mid-April. Each household was counted by one of the 460,000 census takers during the second phase of Census 2000.

Speaking at a press conference in Washington this week, Census Bureau Director Kenneth Prewitt said, "Thirty-nine percent is, for us, a good number."

However, he said, "The earlier weeks are the easiest weeks, and the rate will slow down as we reach the harder cases. Nevertheless, it is very reassuring that we are getting the level of cooperation right now with the American public that allows us to be at 39 percent of our workload."

The bureau has scheduled approximately 10 weeks to complete the nonresponse workload. The effort started April 27 and will run through July 7. This week's report reflected enumeration results through May 16.

Direct marketers often use census information to fill in missing pieces of large consumer databases.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above