University Boosts Data Accuracy

Share this content:
The University of Southern Mississippi said last week that it improved the quality of data across its campus-wide systems by using data management software from Firstlogic Inc.


The university chose Firstlogic's Data Quality Link for PeopleSoft, which integrates with PeopleSoft Student Administration and Human Resources Management solutions.


Before the switch, the university had many departments entering address data in different ways and couldn't ensure that each department handled student, alumni and employee information consistently.


With Firstlogic's solution, "we have greatly increased the speed and accuracy of our address updating," said Mark K. Boyles, acting director of the Southern Miss Alumni Association.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above