Unica Upgrades Affinium

Share this content:
Unica Corp., a provider of enterprise marketing management solutions, announced Affinium 5 yesterday.


Unica, Lincoln, MA, said the release improves Affinium's campaign management, e-marketing, planning and analytic capabilities. It will be available in December.


Jason Santelli, senior marketing analyst at WearGuard-Crest, a beta tester of Affinium 5, said the product "gives us a new level of functionality and user-friendliness that allows us to further optimize our marketing efforts and continually develop robust, effective campaign strategies."


In addition, a real-time enhancement to the eMessage module lets WearGuard-Crest "immediately react to customer activity," said Gregg Nathan, manager of catalog marketing and analysis at WearGuard-Crest.


In other news, marketing solutions provider Epsilon said yesterday that it will provide upgrade and implementation services for Unica's Affinium 5.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above