Unica to Help Merck-Medco Manage Member Communications

Share this content:
Merck-Medco will implement Unica's Affinium software, allowing the prescription-drug provider to reduce the time it takes to develop and implement member- and patient-specific communications, Unica said yesterday.

Unica, Lincoln, MA, a provider of analytical customer relationship management and marketing automation solutions, said Affinium will allow Merck-Medco to manage members' healthcare more effectively by delivering timely information that meets the individual needs of the 65 million people it serves. Merck-Medco said it chose Affinium because of its functionality, integrated analytics, speed of deployment and ease of use.

Another factor in selecting Affinium was its universal dynamic interconnect feature, which allows a user to map any data source, including flat files. Affinium will allow Merck-Medco to manage an installed database of up to 100 million records.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above