Unica Introduces Alliance Program

Share this content:
Unica Corp., Lincoln, MA, an analytical customer relationship management and marketing automation solutions vendor, this week announced a partnership program designed to help Unica to partner with other companies in the CRM space. The program will ultimately deliver broad CRM solutions featuring best-of-breed products for joint customers.


The Unica Alliance Program -- which is designed for systems integrators and providers of marketing services, complementary software solutions and enabling technologies -- will promote a new level of flexibility and openness among vendors.


Kevin Keane, vice president of business development at Unica, said the program provides the framework and guidelines for building these relationships and for bringing together the resources, expertise and tools for creating comprehensive CRM operations.


With its multilevel structure, the Unica Alliance Program meets the needs of various sizes and types of companies that may be interested in partnering with Unica. Classifications include: Joint Marketing Partner; Premier Solution Provider; Certified Implementor and Authorized Reseller. Categories include: Systems Integrator; Marketing Services Provider; Complementary Solutions Provider and Enabling Technology Provider.


Unica said it will support its partners through proactive planning sessions, creative joint marketing strategies, structured sales enablement programs, knowledge transfer activities and field sales support programs -- all aimed at helping them achieve targeted business goals.


Analysts said the program takes an important step.


"Companies seeking to implement large CRM systems recognize the benefits of a best-of-class approach, versus a total solution," said Sam Clark, a senior research analyst at Meta Group, Stamford, CT. "They're looking for vendors, leaders in their respective fields, who complement each other's strengths and who will work together to meet their objectives. The Unica Alliance Program formalizes this approach and helps ensure the success of every project and customer."


Unica introduced the program at the Personalization Summit 2000 in San Francisco.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above