Unica Buys Web Analytics Shop Sane Solutions For $22.8 Million

Share this content:
Unica Corp., Waltham, MA, has entered a definitive agreement to acquire Web analytics provider Sane Solutions LLC for $22.8 million in cash and the rest in Unica common stock, assumed liabilities and transaction-related costs, for a total around $26 million to $28 million.


The transaction is to close before March 31. Sane Solutions' co-founders, Jim Rose and Frank Faubert, will join Unica and serve as vice president of Internet marketing business development and vice president of Internet marketing solutions, respectively.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above