Unica Buys MarketSoft for $7.25 Million

Share this content:
Unica Corp. said yesterday that it acquired privately held MarketSoft Software Corp. for $7.25 million in cash. Unica also assumed specified liabilities in buying substantially all of MarketSoft's assets, including its technology and customer contracts.


Unica said the acquisition will let it offer a solution that combines lead management and EMM. One-third of MarketSoft's customers use Unica's Affinium suite.


Unica also announced updated expectations for operating results for the fiscal year ending Sept. 30, 2006. The expectations are subject to variability since they are based on preliminary estimates and judgments relating to MarketSoft. Revenue is expected to be $78 million to $79.5 million, and non-GAAP operating income is to be $8.75 million to $9.25 million.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above