UGO Campaign: We're Still Here

Share this content:
UGO, an online entertainment hub for men ages 18 to 34, is expected to begin a business-to-business campaign next month to let clients know it survived the year.


The Dot-Com Survivor Campaign includes 5,000 UGO holiday cards to advertisers, media, prospects and fellow online companies; T-shirts distributed on sales calls; and ads in Brandweek magazine. UGO also is considering banner ads on adweek.com. Actor Gary Coleman, a UGO columnist, will plug UGO on radio spots.


"Not only do we tell the audience that UGO is around," spokeswoman Sabine Heller said, "we make it a point to illustrate the size of the audience by writing, 'Still here. Now, in more than 6 million homes.'"


UGO is an acronym for UnderGroundOnline. It claims an audience of 6.5 million unique visitors and one of the largest online concentrations of men 18 to 34.


Concurrent with this move, UGO is revamping its logo.


"The fist [logo] represented the rawness of the Internet," Heller said. "It was also a symbol of the community/unity that the medium originally represented. The new logo looks more like a symbol of the traditional media. It is less provocative and more mature than the fist.


"Another practical reason for changing logos is that we want people to understand that UGO is an acronym and is pronounced yu-gee-o and not Ugo [ou-go]," she said. "The new logo has pills that clearly separate the three letters to make this clear."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above