TriVium to Launch SimpleRM

Share this content:
TriVium Systems, a provider of Web-centric business solutions backed by Intel, will launch its SimpleRM relationship management solution Nov. 1.


TriVium believes it has a chance to be one of the few players bringing a fully integrated solution to small and medium-sized businesses.


SimpleRM is designed to bring together a total picture of a company's interaction with a customer across voice, Web, e-mail, live chat, fax and wireless communications.


"Vendors have overlooked and have not been able to meet the needs of the members of the mid-market segment that are looking to improve their production, efficiency and relationship building with their customers," said Mahmood Sher-Jan, director of marketing at TriVium Systems, Portland, OR. "There are few choices today for these business."


An example of the product's capabilities, according to Sher-Jan, is its handling of sales leads. If a company is introducing a new product and has launched an e-mail campaign, the technology can channel all favorable sales leads to the appropriate salesperson. If the lead is not handled, it can be rerouted to a manager or another salesperson.


The effort can be measured from beginning to end to gauge its effectiveness. A dashboard management console enables managers to quickly view staff activities and individual customer interactions with drill-down capabilities to view.


While SimpleRM can handle numerous communications channels on its own, it also can tie in with a company's existing technologies. "We go a step further to provide architecture that can integrate with other solutions to facilitate data exchange and transfer," Sher-Jan said. SimpleRM can be offered as both a software and a service.


The cost to use the service is $1,000 per user. According to Sher-Jan, its two biggest competitors, Onyx and Pivotal, charge approximately $2,500 per user. TriVium is funded by W.R. Hambrecht & Co. and Intel.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above