Trek selects Tealeaf to deliver customer service to its dealers

Share this content:

Trek Bicycle Corp. is using Tealeaf cxImpact to gain greater visibility into its dealers' experiences on its business-to-business Web site.

Waterloo, WI-based Trek Bicycle Corp. sells its bicycle products and accessories to more than 1,800 dealers in United States and hundreds more worldwide through its call center, outside sales force and dealer Web site. The site enables Trek's dealers to place orders for any of the Trek bicycling product lines, bike accessories, place customized orders and file warranty claims.

Trek selected cxImpact from San Francisco-based Tealeaf Technology Inc., so it could receive step-by-step insight into every dealer interaction. With this information, it can quickly pinpoint issues affecting its dealers' ability to place orders and take the necessary corrective actions to effectively meet every one of their needs.

Tealeaf cxImpact, part of the Tealeaf CX product suite, is designed to provide online companies insight into customer experiences and their business impact. With 24/7 visibility into its online dealers' experiences and any problems that may be impacting its business, Trek can now detect, quantify, prioritize and quickly resolve problems that online dealers encounter.

cxImpact is built on the Tealeaf CX datastore, a solution that delivers visibility into any online customer experience. Tealeaf CX passively captures what every online customer does and sees in real time to immediately detect hidden obstacles preventing customers from completing business processes. The solution also helps companies minimize lost transactions and call support costs by proactively responding to customer issues.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here