TransUnion Acquires Douglas-Danielle

Share this content:
TransUnion, a global information solutions company, announced yesterday its acquisition of direct marketing solutions provider Douglas-Danielle Inc.


Terms of the deal were not disclosed.


Founded in 1998, Chicago-based Douglas-Danielle offers products and services for launching, managing and optimizing campaigns across multiple channels.


TransUnion, Chicago, immediately will integrate Douglas-Danielle's suite of self-service response solutions into its existing set of direct marketing solutions. Called SMARTSites, these Web-based, campaign-specific response tools address account acquisition, card/account reactivation, usage, balance transfer, collection disputes and fraud prevention.


TransUnion also will incorporate Douglas-Danielle's agency services, which include marketing functions such as program planning, creative, data and media along with program management, into its operations.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above