Trans World, Wet Sea Join Forces

Share this content:
TWEC.COM (Trans World Entertainment Corp.), Albany, NY, an online retailer of entertainment products, announced a marketing partnership last week with The Wet Seal, Foothill Ranch, NJ, and its online site, blueasphalt.com. The two will be marketing to the other's customer e-mail lists, which are going to be gathered from both online and offline promotions taking place in the Trans World and Wet Seal retail locations and on their Web sites.


Under the terms of the agreement, both companies will cross-market on each other's Web sites as well as in the brick-and-mortar stores. Both sites will display banner ads containing links to the other site. The Wet Seal, a specialty retailer of fashionable and contemporary apparel and accessories, is the parent company of Contempo Casuals.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above