Toys "R" Us to launch enhanced rewards program

Share this content:
Toys "R" Us to launch enhanced rewards program
Toys "R" Us to launch enhanced rewards program

Toys “R ”Us today announced an enhanced “Rewards ‘R' Us” customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank, said Katelyn Leondi, manager of corporate communications at the company in an email. The enhanced loyalty program will launch July 1, while “R”Us credit card holders will be automatically enrolled in the rewards program starting July 10.

The new program was put together using “valuable feedback from Rewards ‘R' Us members and ‘R'Us credit card holders about how they want to shop and connect with our brand,” she said. Leondi did not specify exactly what type of customer data Toys “R” Us collects to target loyalty card users.

Loyalty benefits apply both online and in stores. Changes to the program include no blackout periods, earning two points for every dollar spent on Toys “R” Us and Babies “R” Us purchases, and $5 in rewards for every 500 points earned, the company said in a statement.

“With the introduction of the new ‘R'Us credit card program, we identified a great opportunity to connect ‘R'Us credit card holders with the benefits of rewards ‘R'Us,” Leondi said in an email. The loyalty program first launched in 2008.

There are almost 29 million Americans on the loyalty program, she said.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above