TJX "appreciates" customers

Share this content:
TJX Cos., which owns TJ Maxx, Marshalls, HomeGoods, and A.J. Wright, is holding a company-wide 15%-off sale today. Surprised? Join the club -- the Boston Globe is reporting that the sale was first advertised yesterday.
Having a surprise sale doesn't seem like the best way for a retailer to ingratiate itself with customers, especially when the surprise sale is being touted as sufficient payback for the massive credit card data breach that TJX suffered two years ago. The breach, which compromised millions of credit card numbers, led to the indictments of 11 hackers last year.
The sale was initially part of a court-negotiated deal that followed the data breach. It wasn't part of the final settlement, but TJX decided to stick with it as a reward for customer loyalty.
Commenters on the Globe's story did not seem appeased, though. I have to wonder if such a belated and under-promoted effort will hurt or harmthe retailer.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above