*Time Warner Cable Chooses Experian

Share this content:
Time Warner Cable, New York, the largest owner and operator of cable systems in the country, said yesterday that it will use Experian's AnalytiX system to help track historical customer trends and target potential customers with new products such as digital cable and high-speed cable modems.

Time Warner Cable began looking for a solution because its marketing department was managing its own internal data warehouse. "That required computer programming skills when we really wanted to be in the marketing business," said Rob Sadler, corporate vice president of marketing at Time Warner Cable. "In addition, our corporate data warehouse wasn't accessible to people in the local offices, which is where the action is."

AnalytiX allows users to quickly integrate large amounts of data from a variety of sources to perform market segmentation, customer and promotion tracking, profitability analysis and in-depth market research to drive strategic marketing decisions. The system includes a marketing data mart, a powerful database marketing application and tight integration with leading data mining and statistical modeling applications.

Time Warner Cable is in the process of deploying AnalytiX and plans to have six locations throughout the country up and running by the end of the year, with additional deployment sites planned over the next two years. The company also wants to append additional information from Experian on household-level demographics to the system.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above