The Data-Based Marketing Narrative of 2017 So Far

Share this content:

Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017


Data just might be the biggest topic in marketing right now. Here, we've collected a few recent DMN pieces that illustrate the data-based marketing landscape today, who is thriving in it, how data is affecting different areas of the business, how marketers can better utilize data to improve the customer experience, and what marketers need to change on a fundamental level about the way they approach data science.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above