The Container Store selects Epsilon as database provider

Share this content:
The Container Store selects Epsilon as database provider
The Container Store selects Epsilon as database provider

The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.

Epsilon will host and manage the Container Store's customer records, he said, and provide analysis and consulting support around the data. Epsilon was selected after an informal RFP process, said Lucy Witte, VP of Direct Marketing and Media at The Container Store, during which the company reviewed Epsilon, Brierley+Partners and the company's previous database solution provider, Axciom. The process lasted four months and was completed after only one round, she said. According to Lucchetti, the informal RFP began during Fall 2011.

Witte said in an email that the Container Store chose Epsilon because the retail chain “loved [Epsilon's] strategy, vision and thought-leadership.” She added that Epsilon's “customized approach” to database management also appealed to the company.

“Epsilon built a new custom database for us, which allows us to house our store and online customers in one place,” Witte said. “We also licensed a new campaign management tool through them, Unica and our reporting tool, Microstrategy.” Witte added that the Container Store also works with Aspen for data analytics projects. The Container Store will continue its relationship with Axciom as a data provider, as well, she said.

Direct mail is a large part of the Container Store's marketing strategy, Witte said, and that the company mails 6-8 campaigns per month on average.

Epsilon did not release any financial information about the selection.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here