The Classical Group Signs Agreement with HMC

Share this content:
The Classical Group said yesterday it selected Hospitality Marketing Concepts to design and implement a private-label membership program for its hotels properties.


HMC is based in Newport Beach, CA, and provides travel industry membership and database management programs. It has developed and implemented more than 5,000 hotel membership programs over the past 18 years for upscale hotels and hotel groups around the world


Classical is a division of the N. Daskalantonakis Group, a Greece-based company.


Under the agreement, HMC will create and implement a paid membership program that offers recognition and benefits at four of Classical's properties : The Athens Acropol and the Omonia Grand in Athens, the Filoxenia Hotel in Kalamata on the Peloponnesos and the new Plaza Spa & Suites in Rethymnon on the island of Crete.


The program will offer members special room rates, complimentary nights, room upgrades and other offers such as unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above