The Classical Group Signs Agreement with HMC

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The Classical Group said yesterday it selected Hospitality Marketing Concepts to design and implement a private-label membership program for its hotels properties.


HMC is based in Newport Beach, CA, and provides travel industry membership and database management programs. It has developed and implemented more than 5,000 hotel membership programs over the past 18 years for upscale hotels and hotel groups around the world


Classical is a division of the N. Daskalantonakis Group, a Greece-based company.


Under the agreement, HMC will create and implement a paid membership program that offers recognition and benefits at four of Classical's properties : The Athens Acropol and the Omonia Grand in Athens, the Filoxenia Hotel in Kalamata on the Peloponnesos and the new Plaza Spa & Suites in Rethymnon on the island of Crete.


The program will offer members special room rates, complimentary nights, room upgrades and other offers such as unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.


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