Tessera, Prime Response Offer Integrated CRM Solutions

Share this content:
Tessera Enterprise Systems, Wakefield, MA, and Prime Response Inc., Denver, announced a strategic partnership that will maximize clients' investments in CRM systems at the DMA 81st Annual Conference & Exhibition in San Francisco.


Tessera will provide systems integration and consulting services while Prime Response will provide campaign management software. The companies are working with global clients in the financial services and telecommunications industries, including AirTouch Cellular Communications. AirTouch is building an integrated marketing system that will be used to deliver targeted marketing campaigns to customers.


"Tessera and Prime Response both recognize the powerful competitive edge that the right technology solution can provide marketers, so a partnership between the companies makes sense," said Tim Hult, president/CEO of Tessera.


Tessera is a marketing systems integrator dedicated to building and enhancing large-scale CRM systems. Prime Response is a marketing automation solutions provider offering campaign management software.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above