Teradata's Touchpoint Server Links CRM Channels

Share this content:
Teradata, an analytical solutions provider that is a division of NCR Corp., said yesterday it would introduce Touchpoint Server as part of its customer relationship management application suite.


TPS will link marketing communications with call centers, Web sites, automated teller machines, Web kiosks and other customer interaction channels in near-real time, Teradata said.


Teradata, Dayton, OH, said it would be available early in the second quarter.


A consumer shopping for a home loan, for example, might do research at his bank's Web site. The next time that consumer went to an ATM, there would be a special offer based on his credit rating and value to the bank. When the customer logged onto the Web site, the same special offer would appear on a personal Web page.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above