Teradata Wants to Help Colleges Make More Marketing Engineers

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Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Teradata wants a few good data scientists.
Teradata wants a few good data scientists.
 

Noting that businesses are dealing with a severe shortage of workers with the analytical expertise to make data-driven marketing decisions, Teradata has launched the Teradata University Network to provide institutions of higher learning with the wherewithal to prime the pipeline.

Through the University Network's website, both faculty and students can gain access to Teradata's Integrated Marketing Cloud to probe solutions including marketing resource management, digital messaging, and campaign management. Each Teradata solution is supported by curricula that includes hands-on assignments and case studies in the form of videos, articles, and white papers.

The materials, says Teradata, are designed for faculty and students with all levels of knowledge and expertise in analytics. The idea is to let students experiment with real-world marketing situations and tools and then see how well their plans worked.

"Through Teradata University Network, we are giving college students hands-on experience with the same leading edge technology marketing professionals are using today," says Bob Fair, Teradata's EVP and chief marketing and information officer.

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