Teradata Puts Stock in Marketers

Share this content:

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

For marketers, the end-game is on the shelves.
For marketers, the end-game is on the shelves.

One of the reasons brick-and-mortar shoppers do digital research before or during a shopping trip, a Deloitte study called “The Digital Divide” noted earlier this year, is to ensure a store has the merchandise they want before they take the trouble to visit it. Teradata this week introduces a re-do of its Demand Chain Management software with an enhancement to help retail marketers and merchandisers anticipate their customers' searches.

The new version, also available in the cloud for the first time, monitors a network of paths between stores, distribution centers, and vendors. The data-driven forecasting, replenishment, and allocation solution enables retailers to optimize their supply chains and inventory levels without risking lost sales due to out-of-stocks.

Teradata makes the claim that its improved solution helps retailers improve customer satisfaction and retention while increasing sales and margins. In a release announcing the enhancement, Teradata said a luxury retailer that was part of its beta test increased sales by 6% and gross margins by 350 basis points.

“A focus on omnichannel retailing is imperative today, and the most critical component for retailers is to have an accurate view of demand across all sales channels,” says Mardie Noble, Teradata's VP of Demand Chain Management product strategy and engineering. 

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here