Teradata helps Bank Leumi with event-based marketing

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Technology from NCR Corp.'s Teradata division is said to have helped Israel's Bank Leumi claim a major improvement in customer relationship management using data warehouse-driven triggers for event-based marketing.

The bank's event-based marketing uses software-based rules and triggers that detect, analyze and interpret customer events, transactions and interactions. This is said to offer timely and personalized attention to customers who may be in decision mode when considering a product or service.

Bank Leumi first installed its Teradata Warehouse in 2004, followed by Teradata Customer Relationship Management. The bank last year was ranked as one of Israel's top-five companies by trade volume.

Like many financial institutions, Bank Leumi finds communicating with millions of individual customers through a range of channels a daunting and complex task. So it is using Teradata data warehouse-driven CRM tools to create pertinent dialogues with customers across channels and wherever they may be.

Teradata's event-based solution library has more than 1,000 customer events that are data warehouse-driven and used across industries worldwide. Customers include Travelocity.com, Verizon Wireless, Westpac Bank, Continental Airlines and British Airways.

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