TaxBrain Using Coremetrics for Online Media

Share this content:
Coremetrics, a provider of hosted Web analytics solutions, said yesterday that TaxBrain (www.taxbrain.com) has deployed Coremetrics to optimize the company's multimillion-dollar investment in online media spending.


TaxBrain provides online tax preparation and filing solutions.


The company is using a customized version of the Coremetrics Marketing Management Center to rapidly view analysis of thousands of simultaneous marketing programs in order to compare, optimize and negotiate revenue-based pricing for all online marketing initiatives.


The Web-based interface integrates impression, click-through and cost data from each partner through a daily data import, letting TaxBrain calculate multiple "key event" conversion rates and ROI for each vendor, campaign and placement to reduce or reallocate its online marketing spend before, during and after tax season.


"Due to the extreme seasonality of our online tax services business, we must aggressively manage and optimize our online media spending in order to acquire and sustain customer relationships year over year," said Craig Petz, vice president of marketing at TaxBrain. "Until Coremetrics, we relied heavily upon marketing reports supplied by various partners. While these reports were useful for monitoring the performance of a single marketing channel, they did not provide a comprehensive view of marketing activity."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above