TARP Worldwide Strengthens Feedback Management Capabilities with SPSS Software

Share this content:

Customer experience research firm TARP Worldwide has implemented additional SPSS technology to enhance its capabilities for measuring and reporting the data it gathers for clients.

This announcement was made by Chicago-based predictive analytics software firm SPSS Inc.

Since its founding in 1971, TARP has measured customer satisfaction, loyalty and financial impact for its customers. The company develops sophisticated models to provide Global 2000 companies with insight and tracking into customer service performance. TARP works with clients such as DaimlerChrysler, Neiman Marcus, Honda, USAA, Cisco Systems and AAA.

The integration of SPSS solutions also offers TARP a solid foundation for implementing a new range of applications for collecting data, including text messaging, instant messaging and more.

In other news, SPSS and enterprise marketing management provider Aprimo Inc. announced a strategic partnership to offer an integrated customer data mining and EMM solution.

The announcement was made this week in Chicago at the Gartner Customer Relationship Management Summit 2006.

Indianapolis-based Aprimo will resell SPSS' suite of enterprise data mining products as an integrated component of their marketing application. The integration will provide marketers with analytical modeling and segmentation capabilities, allowing joint customers to manage multiple channels, products and offers to specialized target audiences.

The partnership also will enable automated and real-time marketing via the call center, mail and e-mail marketing.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above