Tacoda Uses Rapt Software to Monitor Inventory, Pricing

Share this content:

Online ad network Tacoda will use Rapt Inc.'s network software to look at inventory, audience, pricing and revenue trends across its Tacoda Audience Networks.

Tacoda Audience Networks has partnerships with 3,000 Web sites including The New York Times, NBC Universal and Tribune Interactive. The Tacoda network reaches 100 million unique visitors per month, according to market researcher comScore, Chicago.

Rapt  has more than six years of experience in inventory management and business analysis in the media industry. The San Francisco company's proprietary analytic engine, operational applications and advisory services help marketers understand and manage relationships between product pricing, inventory and demand.

Rapt has customers like Apple, HP, iVillage, Microsoft (MSN), Seagate, Sun and Yahoo.

Tacoda , New York, is a behavioral targeting ad network that helps brand advertisers target messages to specific audience segments.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above