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Sizeable Hispanic Markets: At a Glance


Hispanic Population

Los Angeles

8.4 Million

New York

4.4 Million


2.1 Million


1.9 Million


1.9 Million

Overall, about two-thirds of all Hispanics in the United States are of Mexican descent. Central and South America account for 14 percent, Puerto Rico 9 percent and Cuba another 4 percent.

Smaller Markets with High Hispanic Concentrations:

McAllen, Texas

94% Hispanic

El Paso, Texas

88% Hispanic

San Antonio, Texas

54% Hispanic

Fresno-Visalia, Calif.

50% Hispanic

Source: U.S. Census, Advertising Age "Hispanic Fact Pack" 2006

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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