Sizeable Hispanic Markets: At a Glance
Overall, about two-thirds of all Hispanics in the United States are of Mexican descent. Central and South America account for 14 percent, Puerto Rico 9 percent and Cuba another 4 percent.
Smaller Markets with High Hispanic Concentrations:
El Paso, Texas
San Antonio, Texas
Source: U.S. Census, Advertising Age "Hispanic Fact Pack" 2006