T-Mobile USA Picks Quadstone

Share this content:
Customer analysis software provider Quadstone said yesterday that T-Mobile USA chose its business analytics software to analyze and predict customer behavior and improve customer loyalty.


T-Mobile USA has 10 million wireless voice and data customers nationwide. Quadstone's software will use demographic and transactional profiles as well as contact and purchase history to improve customer service.


Terri Kowalchuk, T-Mobile's director of business intelligence, said Quadstone's software is scalable to fit its entire business, and easy to use, "allowing our marketers to quickly and efficiently determine the best allocation of our resources to improve service."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above