Synapse Debuts Data Cleaning Service

Share this content:
Synapse Technology Inc., a provider of database marketing products and services, launched a suite of service products yesterday to help database marketers improve the quality of their data.


The IQEngine service helps companies identify, clean and manage the data used to market products and services to their customer and prospect databases, according to Charlotte, NC-based Synapse.


There are four components to the IQEngine suite:


· Data quality check, which examines data elements and checks for completeness, accuracy and suitability for use.


· Duplicate removal and preemption, which helps prevent conflicting messages to customers and prospects.


· Data quality consulting, which serves to establish or improve internal quality standards across functions, divisions and geographical units.


· Reporting and analysis, which tracks metrics and monitors results from improved data quality efforts.


close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above