Symposium Completes DSI Acquisition, Plans Club Launch

Share this content:
Symposium Corp., New York, said yesterday that it completed the acquisition of telemarketing concern Direct Sales International L.P. for $25 million in cash.


The company said it plans to use DSI's telemarketing infrastructure and its 600,000-name consumer database to market an Internet-based discount-buying club that it will begin offering within the next several months.


DSI, which Symposium said had 1999 revenues of more than $85 million, is a subscription sales agent for consumer magazines. DSI's telemarketers will offer membership in the discount club at the same time they are marketing the magazines, according to Symposium.


Symposium's strategy is to acquire other direct marketing businesses and use them to promote membership in its club.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here