Says Business Intelligence Will Grow In Europe

Share this content:, Campbell, CA, an e-research company, last week released research results showing that the European business intelligence and data warehousing, or BI/DW, market will grow exceptionally well in the next several years. According to, BI/DW applications are expected to grow four to five times by 2002, and expenditures on BI/DW solutions in Europe are projected to grow by 85 percent over the next three years. also said that Oracle and Microsoft are leading the way in mind share for BI/DW software in the expanding European market. IBM is third, followed closely by Cognos and Business Objects. Key business problems being addressed by BI/DW solutions in Europe -- the more traditional financial and sales analysis applications, as well as CRM, supply-side analysis and employee-related analysis -- are much the same as those in North America, "though on a slightly smaller scale," reported.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above