Survey: Weak Economy Hits CRM Software Sales

Share this content:
Worldwide customer relationship management software revenue is expected to decline 8 percent this year, down from 89 percent growth in 2000, according to a survey released this week by Dataquest.


Worldwide CRM software revenue is projected to be $3.6 billion this year, and the industry's growth rate will remain flat next year, according to the study. The market is forecast to grow 10 percent in 2003 to $4 billion.


"The economic slowdown ... will immediately intensify the weeding out of the weak CRM software companies," said Tom Topolinski, vice president for Dataquest's Application Software Industry Research group.


"Software companies that have large cash reserves, little reliance on investment monies, solid business management and a good return on investment proposition will fare best."


Dataquest is a unit of Stamford, CT-based Gartner Inc.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above