Survey: Direct Mail Solicitation Figures Drop in Q3

Share this content:
The number of direct mail solicitations dipped in the third quarter after rising at a record pace for the first six months of last year, according to a survey released yesterday by Comperemedia, a media monitoring company in Chicago.


The total number of direct mail solicitations tracked by Comperemedia in the third quarter was 1.9 billion, down from 2.3 billion in the second quarter. This was the first time in 2001 that the number of solicitations dropped.


The busiest month for the third quarter was July, the survey found, when consumers received an estimated 708 million direct mail pieces.


Looking ahead to fourth-quarter results, Comperemedia said the mail volume estimate for October was one of the year's highest, indicating that companies proceeded with original plans to send out mail and consumers received that mail despite the anthrax scare.


Through October, Comperemedia estimates that almost 7.1 billion pieces of direct mail were sent offering products in banking, credit cards, insurance, investment, mortgage and loan, technology, telecommunications and travel and leisure.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above