Survey: 77% Read Insurance Direct Mail in Past Week

Share this content:
A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days.


Webcraft conducted the survey, done with financial and insurance direct marketers in mind, via telephone during April and May. The 44-question survey showed that 65 percent had read other kinds of direct mail during the past seven days.


It also showed that 49 percent used at least two credit cards each month and that 43 percent had read financial-oriented direct mail. In addition, people ages 37 to 55 are the best-covered generation among the 75 percent of adults who have life insurance, the survey found.


Webcraft, part of Baltimore-based Vertis Inc., said it used 12 direct marketing companies to tailor the survey.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above