Super Bowl Hype Boosts Traffic to Pets.com

Share this content:
Pets.com's Super Bowl (one week ago) Sunday traffic grew by more than 220 percent over the previous Sunday, according to survey results released Friday by PC Data Online, Reston, VA. Fifteen percent of the visitors -- between Super Bowl Sunday and the following Wednesday -- were new to the site this year. Between December and January, the site has experienced an 18 percent conversion rate of shoppers to buyers.


The competitiveness of the online pet-store business -- and the resulting heavy advertising campaigns -- has enhanced the awareness of shopping for pet products online, according to PC Data Online.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above