Study: Men Prefer Coupons, Women Prefer Sale Items

Share this content:
Consumers favor free shipping above all other money-saving options when shopping online, but men favor coupons over sale items while women prefer sale items over coupons.


The finding appears in the first Ebates Online Savings Index, released yesterday by Ebates (www.ebates.com), a shopping portal that gives consumers cash back every time they shop online.


Manufacturer rebates and sweepstakes ranked behind sale items and coupons across the board.


The Ebates Online Savings Index draws on proprietary data from the online shopping and savings behavior of Ebates' 7 million members. To be released quarterly, the index will serve to track shopper preferences and educate the growing community of online shoppers about ways to recognize the best deals.


The index also found that the class of items consumers are shopping for affects how they choose to save online.


For example, 90 percent of those shopping in the home & garden category cite free shipping among their favorite ways to save money when shopping, higher than in any other category. Those buying in the business & office and computer categories look for mail-in rebates more often than do users in other categories. And those shopping for apparel and jewelry are eager to find items on sale.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above