Study: European Online Banking Will Nearly Triple by 2005

Share this content:
Online banking in Europe is attracting more than 1 million new users a month and is expected to grow during the next four years to more than 110 million users by 2005, according to a study released this week by Forrester Research.


More than one-third of European Internet users, or about 42 million people, bank online, according to the study.


The study found that many European financial services firms will soon start to cut back on their investments in specialized services such as independent mortgage operations, in order to more heavily concentrate on mass-market online banking services. The research firm also noted that many established banks will try to transition their customers to online services in an effort to cut the cost of transactions.


Cambridge, MA-based Forrester said that many banks will outsource their online banking services to third-party companies. This will allow many banks to integrate third-party transaction platforms into their Internet banking services and make more online banking products available to customers.


close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above