Student Advantage Acquires Collegiate Advantage

Share this content:
Student Advantage LLC, a marketing services company offering membership, discount and online programs aimed at the college market, announced its acquisition of Collegiate Advantage Inc., a provider of student targeted events and promotions.

Student Advantage, whose clients include AT&T, Amtrak, Greyhound, IBM, ESPN and The Princeton Review, will add such Collegiate Advantage clients as Coca-Cola, Airwalk, Gillette, Rolling Stone and Sam Goody to its roster.

Because of Student Advantage's long-term marketing agreement with AT&T, Collegiate Advantage will not seek to renew its existing contract with Sprint when it expires later this year. Under the terms of the cash deal, Collegiate Advantage will operate as its own brand under the Student Advantage umbrella. Both companies are based in Boston.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above