StreamSearch Offers New Co-Op Advertising Plan

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NEW YORK -, an aggregator of audio and video content on the Web, debuted yesterday a new co-op advertising program to compliment its personal Webcast homepages at the Streaming Media East Conference and Exhibition.

The initiative calls for StreamSearch to develop and implement streaming audio and video ads for marketing affiliates that will be specifically targeted to members of the personal homepage program, called "My Streams."

After completing a marketing survey, from which the targeted advertising information is taken, members of the My Streams program can set up free homepages that aggregate their favorite video and audio content as well as allow them to e-mail the content to friends.

"After over 100,000 people signed up for the My Streams service within a month after our affiliation with Mission: Impossible 2, we knew we had to take the advertising on the homepages up a level," said Ellen M. Cooper, vice president, Corporate Communications for, St. Louis. "This company has really taken off recently, and it is because we work hard to develop the relationship between our partners and advertisers and our visitors."

StreamSearch will offer its affiliates -- made up mostly of broadband distributors, Internet services providers, content providers and broadcasters -- several marketing opportunities, including mass e-mailings, special offers, content highlights, use of their e-mail database and a consumer sweepstakes.

The Web site, which makes most of its money through advertising, will also pay for half of the partner's media placement costs up to $50,000 and will develop advertising for them including video and radio spots, print ads, bill inserts and banner ads.

"Our new affiliate program is an ideal method to collaboratively promote and strengthen the brands of StreamSearch and its various business partners," said Rob Shambro, founder and CEO of

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