Storability Uses Webcast to Promote New Management System
The Webcast is part of an overall marketing push by the Southborough, MA-based data storage company to promote the launch of its new turnkey system called Assured Storage Management System.
The company running the webcast for Storability is ITworld.com, a producer of broadband interactive marketing solutions.
The webcast will highlight specific benefits of using quality storage technology to reduce storage management costs, increase use, improve efficiency and provide better-quality service. According to the two companies, specific questions will also be addressed during the webcast about Storability's new ASMS.
Storability said the product is not only being promoted through the webcast but also through two outbound e-mail campaigns to its own database of customer prospects totaling 500 people as well as ITworld's database of prospect names, which totals 60,000 to 70,000.