*Stario Debuts Enhanced CRM Tool

Share this content:
Stario Inc. is expected today to announce an enhanced version of its customer relations system that records Web viewer activity.


Named MVC 2.1, the rules-based system records viewers' activity such as transactions, what pages they view, whether or not they refer friends to the site and if they call customer service representatives. Customers are then rated in a firm's database for future marketing purposes.


Stario, Santa Clara, CA, will work with companies to set specific rules according to their needs.


Marketers, according to the firm, often implement existing programs such as sweepstakes, gift certificates and points programs into their rules. A viewer buying gift certificates, for example, could receive a higher rating than somebody who doesn't make such purchases.


More information can be found at www.stario.com.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above