Starbucks Picks digiMine eBusiness Analytics

Share this content:
DigiMine Inc., Bellevue, WA, an analytics and data mining solutions vendor, said yesterday that Starbucks Coffee Co. selected its eBusiness Analytics and Campaign Response Analytics.


"DigiMine eBusiness Analytics will allow us to measure, interpret and act on data generated by usage of our Web properties and offline customer touch-points," said Darren Huston, senior vice president, new ventures, at Starbucks. "We were especially impressed by digiMine's ability to apply their solutions to our particular objectives and needs."


Starbucks has more than 5,000 locations worldwide. The company's Web sites, including Starbucks.com, let customers shop, register and manage their Starbucks Card account, subscribe to an e-mail newsletter, locate a store and more.


Starbucks will use digiMine's analytic reports to analyze customer interaction trends and e-commerce metrics across its U.S. sites.


DigiMine also introduced Retail Advisors on Aug. 6, a customized recommendation solutions for the retail industry. The company said Retail Advisors lets multichannel retailers present targeted, relevant product suggestions to customers on the Web, in the call center or via direct marketing. Using Retail Advisors, retailers can improve sales conversion rates, raise average order size and gain a higher return on marketing campaigns, all while enhancing customer satisfaction.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above