Staples Selects Elity
Elity InSight monitors customer behavior across the enterprise to identify customer events and patterns.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.